{"id":2010,"date":"2022-07-14T11:36:48","date_gmt":"2022-07-14T11:36:48","guid":{"rendered":"https:\/\/artandscience.rs\/novi\/skriveni-zivot-korisnika-amazona\/"},"modified":"2023-10-16T13:27:09","modified_gmt":"2023-10-16T13:27:09","slug":"skriveni-zivot-korisnika-amazona","status":"publish","type":"post","link":"https:\/\/artandscience.rs\/en\/2010\/","title":{"rendered":"Skriveni \u017eivot korisnika Amazona"},"content":{"rendered":"<p>Instalacija \u017duane Molj, zasnovana na analizi pretra\u017eivanja, suo\u010dava nas sa ekolo\u0161kim otiskom kupovine knjige preko sajta <em>amazon.com<\/em>. Ovaj rad baca svetlo na Amazonovu \u010desto zanemarivanu, ali agresivnu eksploataciju njegovih korisnika, koja je ugra\u0111ena u sr\u017e poslovnih strategija takozvanih internet kompanija.<br>Kupovina knjige \u201e\u017divot, lekcije i pravila za uspeh D\u017eefa Bezosa\u201c primorava kupca da pro\u0111e kroz 12 razli\u010ditih interfejsa napravljenih od mnogobrojnih linija koda. Sve u svemu, umetnica je uspela da prati 1307 razli\u010ditih zahteva za sve vrste skripti, \u0161to bi predstavljalo 8724 stranice \u0161tampanog koda i 87,33 MB podataka. Amazonov poslovni model je zasnovan na \u201eopsesivnom fokusu na kupca\u201c, \u0161to podrazumeva kontinuirano pra\u0107enje njihovog pona\u0161anja kako bi se pove\u0107ali prihodi.<br>\u0160tavi\u0161e, sva energija potrebna za u\u010ditavanje ovih podataka efektivno je preba\u010dena na kupca, koji je na kraju preuzeo ne samo deo ekonomskih tro\u0161kova Amazonovog procesa monetizacije, ve\u0107 i deo njegovog uticaja na \u017eivotnu sredinu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/artandscience.rs\/novi\/wp-content\/uploads\/2023\/10\/Hidden-Life-of-an-Amazon-user-1024x465.png\" alt=\"\" class=\"wp-image-1618 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/465;\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:36% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" data-src=\"https:\/\/artandscience.rs\/novi\/wp-content\/uploads\/2023\/10\/Joana_Moll.jpg\" alt=\"\" class=\"wp-image-1617 size-full lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\"><strong>\u017duana Molj<\/strong><br>Umetnica je i istra\u017eiva\u010dica iz Barselone\/Berlina, \u010diji rad kriti\u010dki istra\u017euje na\u010din na koji tehno-kapitalisti\u010dki narativi uti\u010du na alfabetizaciju ma\u0161ina, ljudi i ekosistema. Njene glavne istra\u017eiva\u010dke teme uklju\u010duju materijalnost interneta, nadzor, pra\u0107enje na mre\u017ei, dru\u0161tveno profilisanje i interfejse. Svoj rad je predstavljala u renomiranim institucijama, muzejima, univerzitetima i na festivalima \u0161irom sveta.<\/p>\n<\/div><\/div>\n\n\n\n<p>Podr\u017eano od strane Evropske platforme za medijsku umetnost (EMAP) koju sufinansira Evropska unija<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/artandscience.rs\/novi\/wp-content\/uploads\/2023\/10\/EMAP-logo_WEB.png\" alt=\"\" class=\"wp-image-1809 lazyload\" width=\"125\" height=\"109\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 125px; --smush-placeholder-aspect-ratio: 125\/109;\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized eu2\"><img decoding=\"async\" data-src=\"https:\/\/artandscience.rs\/novi\/wp-content\/uploads\/2023\/10\/Co-Funded-By-the-EU-1.png\" alt=\"\" class=\"wp-image-1810 lazyload\" width=\"200\" height=\"54\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/54;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Instalacija \u017duane Molj, zasnovana na analizi pretra\u017eivanja, suo\u010dava nas sa ekolo\u0161kim otiskom kupovine knjige preko sajta amazon.com. Ovaj rad baca svetlo na Amazonovu \u010desto zanemarivanu, ali agresivnu eksploataciju njegovih korisnika, koja je ugra\u0111ena u sr\u017e poslovnih strategija takozvanih internet kompanija.Kupovina knjige \u201e\u017divot, lekcije i pravila za uspeh D\u017eefa Bezosa\u201c primorava kupca da pro\u0111e kroz 12 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-as-2022"],"acf":[],"featured_image_src":"https:\/\/artandscience.rs\/wp-content\/uploads\/2023\/10\/Hidden-Life-of-an-Amazon-user.png","author_info":{"display_name":"Branislav","author_link":"https:\/\/artandscience.rs\/en\/author\/branislav\/"},"_links":{"self":[{"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/posts\/2010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/comments?post=2010"}],"version-history":[{"count":1,"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/posts\/2010\/revisions"}],"predecessor-version":[{"id":2013,"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/posts\/2010\/revisions\/2013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/media\/2011"}],"wp:attachment":[{"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/media?parent=2010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/categories?post=2010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artandscience.rs\/en\/wp-json\/wp\/v2\/tags?post=2010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}